When we first stumbled upon the coffee and fennel flavored gum that was staring right at us in the aisles of Whole Foods, we knew there was something different about this product. Fast forward a few months, where we found ourselves with the founder and her team at their HQ in New York City. Caron Proschan is a Harvard Business Graduate with a passion for leading a natural products business and of course, living simply. While Simply Gum can already be found in 5,000 retailers including Whole Foods, Urban Outfitters, and Vitamin Shoppe, this is just the beginning for Proschan. Continue reading to view a behind the scenes at the Simply Gum HQ, and to learn how she created a successful purpose driven product.


HIPPEAS is dominating the natural food space with it's innovative chickpea puff snack. This vegan, organic and cruelty free puff can be found in over 20,000 retailers in the US & UK including Starbucks, Whole Foods, Amazon, Thrive Market, and the list goes on. HIPPEAS was made for the modern day hippie who believes in goodness for the mind, body & soil. FUN FACT: Chickpea plants naturally release nitrogen back into the earth as they grow. Good for you, good for the earth-its a win-win. From their award winning branding, charming packaging, and philanthropic efforts with Farm Africa, this puff is on it's way to households around the globe. When we met Livio Bisterzo, the main hippie in charge and founder of the growing company, he was nothing but gracious and insightful. We got a behind the scenes of the HIPPEAS HQ in LA! click view more to read the full interview!



Honey Belle is a natural beauty line created by two 20-something year olds who are passionate about health and beauty, giving back, and brand transparency. Iris and Calvin, Honey Belle's founders, take pride in being honest with their customers, and have shown their audience every step of their journey through their social channels. @honeybelleshop, @iris_honeybelle, & @calvin_honeybelle #lifeofaBelle. Their products can be found in about 1 thousand stores in the U.S and was recently added to the newly launched Riley Rose. As an audience member, you can feel their passion, love, and dedication through each post, and it shined right through when we met them in person at an LA trade-show. Fast forward a year, and we found ourselves behind the scenes at their showroom and HQ where all the magic happens. click view more to read the full interview!



Puremedy is a beloved natural skin line that specializes in healing salves. The salves have helped heal wound and burn victims, people suffering from skin disorders, acne relief, and even new borns and babies who have sensitive skin. The formula has been in founder, Joni Siegel's family, for over 150 years. Her products shine bright in the aisles of Whole Foods and are loved by actress Kimberly Williams-Paisley and model Angela Lindvall.

We got a behind the scenes look at the Puremedy HQ. Click view more to read the full in interview!



Jhoanna Marissa is the founder of fashion label Lily + Jasper, made in the heart of Los Angeles. The brand takes pride in producing the collection from recycled fabric with their partners at Argyle Haus of Apparel. Argyle is a manufacturing house with over 100 years of experience. Jhoanna, a true renaissance woman, also holds the titles, CEO and Creative Director of Willa Creative Agency, a digital and creative branding agency based in Venice. Some clients include Juice Served Here, BlinkBar, and Den of Thievesclick view more to read the full interview!


Olive & June has become the go-to nail salon in California. After a ten year run as an equity sales trader at JP Morgan & Morgan Stanley in New York City, Sarah Gibson Tuttle quickly shifted her career focus when she saw an opportunity to open the "perfect nail salon" in Los Angeles. We are thrilled she took that opportunity! Many have praised the entrepreneur's venture into the wellness & beauty world, like Vogue, BYRDIE, wellness gurus and celebrities like Drew Barrymore, who supported Tuttle very early on. SGT shared with us her empowering journey to success and advice to aspiring business owners entering the service industry. click view more to read the full interview!


Repurpose makes sustainable tableware that is not only environmentally friendly, but also very stylish with uncompromising quality. They take pride on making their products from plants, rather than petroleum. Their products can be found in retailers like Whole FoodsAmazon, Thrive Market, and over 5 thousand stores across the nation! I went to their beautiful HQ in the arts district in DTLA, where I learned how the eco-entrepreneurs started Repurpose and sipped on some Pinot Noir in their newest product, their stemless wine cups. click view more to read the full interview!


Carina Chaz is the founder of a luxury, vegan and cruelty free, uni-sex fragrance line. Her brand, Dedcool, can be found in retailers like Neiman Marcus and Fred Segal, and that's just two of the many! Let us not forget to mention she is a young entrepreneur, who has managed to make her way through a competitive industry. We caught up with her at her studio, where she showed us where her products are made and manufactured, and how she got her start. click view more to read the full interview!


Neha Assar is a celebrated Henna Artist, Engineer, Mother and Wife. Her clients range from families and brides to celebrities. Celebrity clients like Kylie Jenner, Nazanin Mandi, Drake, and G-Eazy are among the long list of fans of #TheNehaAssarExperience. Neha shared with me her road to success and her advice on starting a company in the service industry. click view more to read the full interview!

Motherhood With The Avantgartist

Good intuition, creativity and talent are three of the many important traits to acquire when it comes to creating a platform and brand. Nicole Fani of The Avantgartist, has created a brand dedicated to the modern mom. Along with her creative blog, celebrated YouTube videos, and events at Williams Sonoma, she also manages to raise two children under the age of 3. I sat down with the mompreneur in her beautiful Brentwood home to talk all things motherhood and business. I was lucky enough to learn how to create a gorgeous mother's day bouquet, and I am even more lucky to be aunty to her two beautiful boys! click view more to read the full interview!


I had the pleasure of meeting the ladies who created Kalumi. Kalumi launched their company with three delicious, marine collagen based protein bars. Kalumi can now be found at Erewhon market in Los Angeles and Free People. I met with the entrepreneurs over lunch at West Hollywood's Wanderlust Cafe. They shared with me what it takes to create a product, dive into a new industry, and make exciting, yet challenging and risky decisions. click view more to read the full interview!