When we first stumbled upon the coffee and fennel flavored gum that was staring right at us in the aisles of Whole Foods, we knew there was something different about this product. Fast forward a few months, where we found ourselves with the founder and her team at their HQ in New York City. Caron Proschan is a Harvard Business Graduate with a passion for leading a natural products business and of course, living simply. While Simply Gum can already be found in 5,000 retailers including Whole Foods, Urban Outfitters, and Vitamin Shoppe, this is just the beginning for Proschan. Continue reading to view a behind the scenes at the Simply Gum HQ, and to learn how she created a successful purpose driven product.