When Hannah Habes, founder of Matchaful, realized a high quality organic matcha did not exist in the U.S, she knew it was her calling to change that and start her business. Shortly after reading about the benefits of matcha, her friend had brought back some samples from Japan. Suddenly Habes' kitchen had become a taste testing lab for matcha, and she eventually made the trip to Japan to start creating relationships with the right farmers who could supply her with the highest quality organic matcha. With collaborations with restaurants like Gratitude, a product line, and a pop-up cafe with Brooklyn Roasting Co., this is just the beginning for the New York based Matchapreneur! view more for the full interview.