READ OUR EXCLUSIVE INTERVIEW WITH SARAH GIBSON TUTTLE, FOUNDER OF OLIVE & JUNE!
Photography: Bonnie Tsang
WORDS: Sarah Gibson Tuttle & Nazz Ebrahimi
What motivated you to start a business and how did you choose the name of your company?
I really wanted to create a nail salon that my friends and I would love going to. The options had been divey or too high end and I wanted to create the perfect in between spot. I named Olive & June after my amazing grandmothers.
Who are your ideal clients?Anyone who cares about their nails! From the space itself to how sanitary the process is to the fantastic nail art, we consider every aspect really carefully.
How would you describe the culture/environment at Olive & June?
Happy, fun and comforting. And totally cute.
You mentioned you were living in New York before moving to Los Angeles. How would you describe the mani/pedi customer in New York vs. Los Angeles?LA clients tend to have a little more fun on their nails - nail art may never go out of season here!
How important do you think customer reviews are, such as the ones posted on Yelp and Facebook?
Super important! We reply to all, no matter what the rating is. We do wish that anyone who had less than a stellar experience would email us directly though, because there is nothing we like more than to make our clients happy and this gives us the ability to do just that.
How do you feel one should approach potential investors, or ask for funds?That's a really tough question because it's really specific to who you are approaching and for what. But I would always encourage entrepreneurs to be themselves because investors are looking to invest in the founder above all else.
Your 3 keys tips for negotiating a deal:
Be honest, believe in yourself and never accept the first offer.
The selection of services on the O&J menu all include women's first names, like " THE MARGOT" or "THE ALICE". Can you take us behind the inspiration and creation of the menu?They are named after the amazing women in my family. It's a family tree!
Can you give us some tips on finding a business location?
Run models, look at demographics, and then throw in your gut reaction for very good measure.
Did you have any doubts when you were first starting out/ how has failure changed you to keep on pushing?
I really have that irrational entrepreneurial exuberance, so I have my moments but I've known this was what I was meant to be doing from the start.
If you are not a "people person", but have great ideas, can you still run a business?
Yes, but you always need a solid team around you to fill out your weaknesses.
What are the top 5 most important characteristics you look for in employees?Friendly, detail oriented, calm, kind and a quick thinker!
What is your management style?
I'm still working that out! But I truly try to manage from a place of empowering my team.
Advice on standing out in a crowd and maintaining a competitive edge?Be yourself and don't try to be anyone or anything else.
Best lesson you've learned in business: Constantly grow and evolve.
We just had to ask…Are you a round or square nails type of gal? Almond! But I change my mind often....
TO SHOP THE PERFECT SUMMER SANDAL FOR YOUR FUTURE TRAVELS, AND TO BOOK AN APPOINTMENT VISIT THEIR OFFICIAL WEBSITE AT WWW.OLIVEANDJUNE.COM